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Building a new modern CRM

The Co-Founders of Breyta

How we sell and expand has evolved from when the first cloud CRMs hit the market. As a result - new tools are being launched every day making data and interactions more and more siloed and fragmented. Customers demand consistent, personalized, in-the-moment experiences across touchpoints. Removing CRM silos is critical to growing brand advocates and champions.

Businesses need to have a best-in-class, integrated tech stack and the ability to easily automate data between applications and foster collaboration between different internal stakeholders in revenue teams so that they can work together to make their customers successful across the entire lifecycle.

This is the secret sauce of being customer-first. And it boils down to creating an easy-to-use and delightful CRM that lets revenue teams collaborate together to generate more bookings and expansions.

To kickstart our work we’ve raised a $2m pre-seed from great investors like; Carsten Thoma (Hybris/SAP), David Clarke (Workday), Martin Henk (Pipedrive), Magnus Hillestad (Sanity), Edvard Engesaeth (Nurx), Øyvind Reed & Ken (Whereby), Antler, Boitano, Chris Murphy (Unpopular Ventures & Websummit), ScaleupXQ, Andreas Helbig, David Baum (Monner), Christian Blomberg (Contentful & Solvemate) and many more great angels.

Get a deeper connection with your customers

We believe that being data-driven should be rooted in having access to user data, not just how they move through your landing pages and which e-book they’ve downloaded, but how they have used your product pre- or post-sales. Combine that with other data sources like chat, visits, revenue and you’ll start to get a complete picture of a customer’s journey.

One of the largest newspapers in Norway called our UX designer Joakim, trying to upsell him on a new service. Joakim didn’t even remember that he had a paid subscription because he hadn’t read their newspaper in months! This should have been a churn call if only the seller had the necessary data at his or her fingertips.

We believe every company should have a single view of the customer, where they store all the interactions from a potential or existing customer in order to foster a deeper relationship with them. Not just those who offer a freemium solution, because it’s just as valuable to see how your prospect is moving through your customer journey in a POC you’re running in an enterprise sales process.

Collaboration between data and people

We want to tell a story with data, and we need to make sure that we’re collaborating with data sets from other tools in the easiest way possible. We’re creating a CRM that makes it possible for product and commercial people to do a lot of what data engineers and data scientists would normally be hired to do in more technical tools.

Accord says the average B2B sale involves 14+ people, and that’s only on the buyer’s side! The seller will most likely have at least half of that working on an account throughout the customer’s lifecycle. Most from different teams and with different roles, catering to different parts of the sales process. Taking that into account, we felt that creating a CRM that was collaborative at its core was a given, no more siloed selling or inefficiencies!