Touchpoints

Struggling to find a place for your SDRs and AEs in your PLG motion? Let’s turn these essential salespeople into your product-led champions.

Looking for a sure-fire way to convey your business’s health and performance? Net retention rate is the most valuable insight for investors.

Product-qualified leads are a great starting point for a PLG company. The next phase is qualifying entire accounts.

Activate your PQLs faster. Decrease your time-to-value. Create an irresistible product experience.

Get a head start with your PLG strategy or upgrade your existing tactics with the ultimate PQL playbook

Grow your expansion revenue to push yourself toward a net negative churn.

Imagine being able to predict customer behavior, optimize your features, and boost revenue, all with just a few clicks.

Looking for another "PLG is better than SLG" piece? This isn’t one. Instead, let’s look at the benefits of both models.

Free trial not converting? Here's how to fix the leaks in your funnel.

Here’s how to create a single source of truth for all your customer data.

A PLG CRM is essential for scoring and converting free users. Find out what you need to manage the new kind of customer relationship.

Why you need to shift your mantra to “always be retaining”

Are you about to get dumped? Your customer health score can help you predict churn and step in to save the relationship.

Without wielding the power of your data, you're stalling your growth and resisting the evolution of SaaS sales.

Escort your empowered customer through the buying journey with inbound sales and ensure everyone’s getting the most out of your product.

Customer fit is an invaluable CS resource. Find out how your sales teams can help your CS teams maximize your customers’ potential

You don't need to offer a freemium product to implement a successful PLG strategy. Here are all the PLG motions you can use to grow your SaaS company.

Successfully navigating your SaaS compensation plan leads you to the land of more sales.

Are your salespeople potential customer success champions? Find out how the high-touch sales model secures the most exciting high-value accounts.

Hint: The answer lies in the data you’re not using.

Product qualified leads (PQLs) are all the rage, but we’ve got a calm and measured way to identify and action them.

Activate your sales data and become a data-driven B2B company.

Product-led sales might be the new direction for heads of sales and chief revenue officers, but how can their teams meet these ambitions?

Got a leaky SaaS customer lifecycle? Here’s how to stop leads from slipping through your fingertips at every stage.

Land and expand is a billion-dollar hyper-growth business strategy that starts with a single user.

You might have come a long way using Salesforce’s lead scoring systems, but wouldn’t you rather use your own?

It’s about time we reestablished the place of lead scoring in modern sales.

Not seeing results from HubSpot lead scoring? You’re probably creating data silos and solely focusing on the top of the funnel.

Are you ready to dominate the SaaS seascape? Jump on board and set sail towards the PLG (product-led growth) age.

If you’re a PLG startup, you’ll want to ensure that you have the ideal product-led approach fueled by the right toolkit.

Put your data to work. Data enrichment can steer you towards greater profitability, sales efficiency, and reduce churn.

The non-sequential selling process is here to stay. Here’s how to adapt to the needs of digital buyers.

Modern selling has taken a very different direction, one that will develop beyond traditional CRMs.

Use these SaaS sales trends to navigate the uncharted waters of the new sales world.

Get on board with these sales metrics and set sail towards a more accurate pipeline.

Learn the ropes for identifying who you're selling to and why.